Design Tuts Life Work

Wednesday, April 29, 2009

Logo and Website ReDesign for AGE

Akron Gear is a gear manufacturing company based in Akron, OH. They initially hired me to redesign their website, however after looking over their materials, I noticed that their logo could use some finessing. Since they've been around for a number of years, and the owner was quite fond of the current logo, we decided that a simple update was a good move. After some back and forth, we able to simplify it to it's current form. Here’s how this project went.

My primary goal was to simplify the site. It was incredibly busy and cluttered with info, some of which was outdated. They wanted something that would communicate exactly who they are and clearly display the products and services they offer. They wanted something customers could easily navigate, leading them to do one of 3 things: fill out a form, call, or e-mail. They wanted this to work in a manner as quickly and easily as possible.

View the site here >

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