Brand Identity: Studio 243

Studio 243 is a full-service architectural firm which seeks to create a sense of place that inspires creativity. The owner and top architect is heavily influenced by contemporary European design. After living there(in Germany) for a number of years, I guess he sort of took to their style.

Design Brief
Not all that familiar with European design, (Ok, ok. I know nothing of eauro-design.), Dwight was happy to school me. He encouraged me to look at the Avante Garde (the font I went with, go figure) and Bauhaus movements. We talked for about an hour and by the end I had a grasp of what I was going for. Functional art.
Specific keywords for the project were: simple(boy was I glad to hear that), clean, functional, and formal.

For the logo, I wanted to show some dimensionality and allude to some elements you might see in Avante Garde architecture. We chose to go with red as the color since it's pretty formal.

Business Card Design

JULIAN SMITH - Techno Jeep (Original)

Keep watching; it get's better.

Piranha Pocket Tool

Like the fish for which it's named, the PIRANHA ($49) can help you get the job done quickly: tightening screws, loosening bolts, prying things open and popping the tops on your favorite beverages. The PIRANHA is a single-piece, multi-purpose pocket tool that is constructed from heat-treated and corrosion-resistant S30V Stainless Steel with a built-in neoprene double-ended driver bit holder. But can it dress a cow in under 2 minutes?

My Q made it into an Interview!

My question made it into David Airey's interview with Tom Geismar! (See Q #4.) Thanks Logo Design Love!

Sawmerifenchax? Haxifenchaw?

Whatever you call it, it's freaking awesome! I don't know jack about Brook & Hunter, but supposedly they made the Mo-Tool wood-inlay axe with hand crafted red oak wooden handle of the highest quality. Mo-tool axe includes screwdrivers, blades, knives, can opener, wire cutter, pliers, file and wrench! Despite it's lame name, it looks like a great tool for hammering, cutting, or killing around the home, car, boat or camper. Hunt. Fish. Camp. Survive. Good luck.

Citizen's Arrest!

These witty little notes will get you slightly less of an ass-kicking than keying someone's car.

See examples here. Buy here. Enjoy!

Brand Identity: Garrett Logo

A woman with the former maiden name Garrett (now Lilly. Hey wait a minute! That's my mom!), called a week or so ago and inquired about a logo. After a couple of phone calls (and finalizing the name), here's what we came up with. She was very happy.

Give H1-N1 the Shake

Sick poster! :-) Be safe! Don't vaccinate. Stock up on elderberry juice.

The entrance to Tomorrow Land! Hurray!!

My dad sent me this vid. Warning: Hopefully the bunny doesn't conjure up too many images and feelings form your childhood.

Up to the 3:30 minute mark this guy is dead on!(It's nice to know I'm not the conservative out here who sees this -- thanks dad, it sounds like you're on board too!) We might be reading a little too deeply into how "America" is "fading away". A bit too conspiratorial, even for me; though interesting. It did strike me that the "W" actually was great for G.W. 43. Too bad the execution sucked -- royally! Cue sad trombone track: *Wah-Wah-Waaaah*.


I totally disagree with Whittle that the Democrat logo is even slightly better than the Republican logo. The republican logo (pun intended)kicks the Dems ass! Besides the trunk needing some adjusting, the elephant, I would argue, is solid, clean, and professional. It's a good mark and a lot can be done with a mark like that.

Past the 6:00 mark, he goes off into more branding blah blah blah and shows off what he calls a "master-piece". Gag me! It's a far cry, IMO. The copy "Why so Socialist" is clever, but once again(like all conservative design out there) fails(miserably) in execution.

See how Liberals create engaging, memorable design here.

Battle for Milkquarious

A Uni-pega-cow just jumped to #1 on my Christmas list!
The first Rock-Opera I've ever seen -- and it was Zap-tacular(You'll see what I mean)!!