Design Tuts Life Work

Saturday, April 4, 2009

Effective Email

See the "After" Version and the website.

I got an email the other day form my parents(See "Before" image). Apparently this was being forwarded around asking folks to send a teabag in in defiance of Washington's taxing us. But there were a few issues I had with it.

Here is a list of some problems and how they could improve on their marketing:
    1. Get to the point FAST. It took way too long to get to the point.
    2. Provide web links. There wasn't a SINGLE link in the email.
    3. Avoid saying things like, "Send this to everyone in your address book." The last paragraph made it feel like a chain letter.
    4. Headers are nice. Use them. There was no layout. Provide some kind of hierarchy to organize the content.
    5. There was no masthead. Image headers are a great way to pull your audience into your email and gives you a credibility that far surpasses text only emails.

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