Specter Last Resort Belt

Besides covering you ass, this thing could save it too. The next best thing to a bat-belt – but probably what the dark night carries all of his gadgets on. Check out the Specter Last Resort Belt ($25-$32). made from Mil-Spec parachute webbing, the belt can be used to fully support one's body weight for rappelling or harnessing, and you can easily attach a carabiner and/or grapling hook.

Logo and Website ReDesign for AGE

Akron Gear is a gear manufacturing company based in Akron, OH. They initially hired me to redesign their website, however after looking over their materials, I noticed that their logo could use some finessing. Since they've been around for a number of years, and the owner was quite fond of the current logo, we decided that a simple update was a good move. After some back and forth, we able to simplify it to it's current form. Here’s how this project went.

My primary goal was to simplify the site. It was incredibly busy and cluttered with info, some of which was outdated. They wanted something that would communicate exactly who they are and clearly display the products and services they offer. They wanted something customers could easily navigate, leading them to do one of 3 things: fill out a form, call, or e-mail. They wanted this to work in a manner as quickly and easily as possible.

View the site here >

Note: Dryclean Books

A friend Paul Merrill, commented a while back on vague icon usage. He found the wash/dry icons pretty nebulous. As did I. I never would have even noticed this icon had he not pointed it out. I happened across this little icon on a book my wife was reading. And apparently you can’t just throw your dirty book in the washing machine.

Why is Brand Identity Important?

In one paragraph:
As consumers we buy based on our perceptions. This perception (what people think about your organization) is known as your brand. And our perceptions are shaped by the way we experience (through our senses) organizations via their materials known as their brand identity. These materials include everything we can sense: What we see, like brochures. What we touch. What we smell. What we taste. What we hear, like radio advertisements or the way you answer the telephone to the way you phrase your mission statement.


So, to sum up:
Brand Identity(business materials) shapes Perception and Perception determines sales(or buy-in, etc.).


Thanks Alina Wheeler.

Hybrid Hummer

Ha. A hybrid Hummer(see below left tail light).

I like it, man!

Zoo Scale

I just thought this was a great way to represent comparative weights on a scale.

Ethiopia Jacket

I designed the graphic beneath “Ethiopia” for a church’s youthgroup who went there to help out on an orphanage in 2007.

Armageddon! It’s the End of the…

Jesus?? He didn’t come this evening, but man what an amazing sky!

Happy 420 Day! (Please, Nobody Go Psycho)

I'm no hippie – or druggie. I simply believe that the government should stay our of our lives. If someone wants to smoke "the marijuana", so what? What business is it of yours or mine? Now, if that person harms me, then it's my business. And if all that person is doing is getting brain damage, that's his/her choice. Just, don't make me pay for his MedicAid because that person is too stoned to get a job.

Nice Logo

Can't remember where I found this, but whoever you are, "Nice work! Keep it up!"