Design Tuts Life Work
Showing posts with label Work. Show all posts
Showing posts with label Work. Show all posts

Saturday, December 19, 2009

Brand Identity: Studio 243


Studio 243 is a full-service architectural firm which seeks to create a sense of place that inspires creativity. The owner and top architect is heavily influenced by contemporary European design. After living there(in Germany) for a number of years, I guess he sort of took to their style.

Design Brief
Not all that familiar with European design, (Ok, ok. I know nothing of eauro-design.), Dwight was happy to school me. He encouraged me to look at the Avante Garde (the font I went with, go figure) and Bauhaus movements. We talked for about an hour and by the end I had a grasp of what I was going for. Functional art.
Specific keywords for the project were: simple(boy was I glad to hear that), clean, functional, and formal.

For the logo, I wanted to show some dimensionality and allude to some elements you might see in Avante Garde architecture. We chose to go with red as the color since it's pretty formal.

Thursday, November 19, 2009

Brand Identity: Garrett Logo


A woman with the former maiden name Garrett (now Lilly. Hey wait a minute! That's my mom!), called a week or so ago and inquired about a logo. After a couple of phone calls (and finalizing the name), here's what we came up with. She was very happy.

Sunday, September 13, 2009

Hands On Logo

Here's my latest logo design for the Hands On missions conference at my church. I was looking to focus on touching so I went with the obvious hand symbol. However, I didn't want to go with the cliched hand-print that's overused and I've never seen executed well--ever. Here's how it turned out.

Wednesday, April 29, 2009

Logo and Website ReDesign for AGE

Akron Gear is a gear manufacturing company based in Akron, OH. They initially hired me to redesign their website, however after looking over their materials, I noticed that their logo could use some finessing. Since they've been around for a number of years, and the owner was quite fond of the current logo, we decided that a simple update was a good move. After some back and forth, we able to simplify it to it's current form. Here’s how this project went.

My primary goal was to simplify the site. It was incredibly busy and cluttered with info, some of which was outdated. They wanted something that would communicate exactly who they are and clearly display the products and services they offer. They wanted something customers could easily navigate, leading them to do one of 3 things: fill out a form, call, or e-mail. They wanted this to work in a manner as quickly and easily as possible.

View the site here >

Wednesday, April 22, 2009

Ethiopia Jacket

I designed the graphic beneath “Ethiopia” for a church’s youthgroup who went there to help out on an orphanage in 2007.